Meta reportedly tests an AI shopping tool in the US

Meta is reportedly rolling out an experimental shopping feature inside the Meta AI web experience for a limited set of users in the United States. Reports say it appears as a “Shopping research” option in the prompt box when accessed on desktop browsers.

When a user asks for product suggestions, the tool is described as returning a carousel of products that includes images, pricing, and links out to merchants or brands for more details.

What it can’t do yet

The reported version doesn’t complete purchases inside Meta AI. Instead, it routes users to external sites via links for checkout, which suggests Meta is positioning it as product discovery rather than an end-to-end “buy” flow.

What Meta has and hasn’t confirmed

The feature is being widely described as a test rather than a formal launch, and at least one report says a Meta spokesperson confirmed the company is testing the shopping tool.

Meta has not published a dedicated press release or product page for this specific “Shopping research” feature as of today, so details like supported retailers, ranking signals, and rollout scope are not listed in official documentation.

How it fits Meta’s broader commerce push

Meta has been adding AI-driven shopping assistance across its platforms, including Marketplace features that suggest questions to ask sellers and surface AI-generated “insights” for certain listings, while still sending buyers to partner sites for checkout in some cases.

Separately, Meta has also been positioning AI as a driver for business outcomes across its ad and messaging products, including testing AI assistants for advertisers and expanding business AI capabilities.