Major US telehealth company sued by FTC over health data sharing with Meta, billing practices

The Federal Trade Commission (joined by California and Utah) filed a lawsuit on July 29, 2026 against Hims & Hers Health. It's one of the largest direct-to-consumer telehealth providers in the US. The lawsuit itself alleges deceptive privacy and billing practices.

As per the complaint, which was filed in the US District Court for the Northern District of California, the company shared consumers' sensitive health information with advertising platforms including Meta and Snap, despite public assurances that patient data would stay private. The FTC alleges this occurred both through customer lists shared directly with those companies and through tracking technologies embedded on the company's website.

The agency also states that most customers never actually consult a medical provider before being charged and enrolled in recurring subscriptions, and that cancelling those subscriptions was made difficult by design.

Hims & Hers is based in San Francisco, and it offers virtual consultations and prescriptions for conditions including hair loss, erectile dysfunction, weight loss, and mental health, shipping medications directly to customers. The company has built its brand around celebrity-backed marketing and rapid growth in the weight-loss drug market.

In a statement posted to X, the company denied any wrongdoing. They called the lawsuit an attempt to "generate headlines" after what it described as a nearly three-year FTC investigation, and said it would "vigorously defend" itself.

Shares of Hims & Hers fell roughly 10-12% following the announcement. The case has yet to be decided by the court, and the allegations are unproven at this stage.