Huawei shows strong growth for Q3 2015
Huawei's Consumer Business Group (CBG) has shown excellent growth during the last quarter due to significant rise in smartphone sales. The Chinese manufacturer has sold 27.4 million devices in Q3 2015 for an increase of 63 percent compared to the previous quarter. In comparison, the industry's average growth is only at 9.3 percent YoY.
CEO of Huawei CBG Richard Yu is confident about the continuing growth of the company and is expecting to meet its goal of 100 million smartphones sold by the end of this year. Huawei is already selling 98 percent and 70 percent more smartphones YoY in the Middle East and African regions, respectively. Domestically, sales in China are up 81 percent compared to the same period last year. This not only includes smartphones in the lower-end, but also the mid-range and higher segments as well with sales prices of at least 285 Euros.
Sales have already passed 6.5 million units for the Ascend Mate 7 since launch. The Ascend P7 and P8 devices have reached 7.5 million and 4 million sold, respectively. Demand for higher-end Huawei devices remains particularly strong in Europe with Spain being the largest market for the Chinese manufacturer. An estimated 12.4 percent of all smartphones sold in Spain are under the Huawei brand name. If looking only at the high-end range (400+ Euros), Huawei owns a staggering 45.7 percent of all smartphone sales in the country. Demand for Huawei devices is also high in Italy at about 10.9 percent of all smartphone sales. Huawei is one of the top 5 largest smartphone brands both worldwide and in China. The company sits in third place behind Samsung and Apple from a global perspective.
Nonetheless, Huawei is facing strong competition from Xiaomi, who is now the second largest smartphone manufacturer in China.