Google CEO says Pixel 6 event will showcase 'deep tech investments'

Google continues to remain one of the most successful companies in technology. It’s search and advertising businesses have just helped the company to an excellent Q2 2021 result grossing US$55.5 billion in revenue yielding a net profit of $US18.5 billion in profit. However, its hardware businesses aren’t anywhere near as successful as its core business endeavors.

Speaking to investors at Google’s latest conference call this week, Google and Alphabet CEO Sundar Pichai promised that its upcoming fall event will demonstrate Google’s ‘deep technology investments’. Of course, the headlining hardware on show will be Google’s new Pixel 6 and Pixel 6 Pro/XL models. These look to mark a return to premium hardware after cutting its lineup back to the mid-range Pixel 5 last year, which was fitted with Qualcomm’s Snapdragon 765G chipset.

The Pixel 6 series is widely expected to debut Google’s first customized Arm-based SoC developed in conjunction with Samsung, the GS101 (Whitechapel). This is most likely what Pichai is referring to with regard to its ‘deep technology investments’. Although the chip isn’t expected to set the world on fire in terms of its performance using reference Arm Cortex cores, it is likely to include Google silicon in the form of its latest Visual Core image processing AI tech and Titan M security enclave -- possibly more.

All is expected to be revealed in early October, but it will certainly be interesting to see if Google has anything more to put on the table then.

Buy the Google Pixel 5 from Amazon for US$700.00.