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Galaxy M12: Is Samsung unable to make cheap phones?

The Samsung Galaxy M12 looks good, but it offers unnecessary weaknesses.
The Samsung Galaxy M12 looks good, but it offers unnecessary weaknesses.
For years, Samsung has been the leader when it comes to high-end smartphones, at least as far as the Android market is concerned. But the review of the Galaxy M12 once again showed that the manufacturer prefers to settle for mediocrity when it comes to budget phones.
Florian Schmitt (translated by Stephanie Chamberlain), 🇩🇪

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The Samsung Galaxy M12 is an affordable mid-range smartphone with four cameras and a 90 Hz display that costs less than 200 Euros (~$243). That sounds like a good deal at first, especially since numerous improvements have been made compared with the Galaxy M11 predecessor like in the storage capacity, for example.

The smartphone also looks good, has a decent build quality, is easy to use, and the large 5,000 mAh battery achieves quite reasonable runtimes, which allows the user to stay away from the power outlet for several days.

As with the Galaxy M11 and Galaxy A21s, however, there are also some problems: For example, the Galaxy M12's Wi-Fi is very slow, and the camera proves to be quite blurry in detail. But the video function is even worse: The autofocus sometimes takes a long time to adjust to new scenarios.

This is annoying because the Galaxy M12 could actually be a stylish and well-equipped rival compared with other manufacturers. After all, you even get NFC, which isn't a given in this price range yet.

So why does Samsung create obstacles for itself by settling for slow Internet and installing an SoC that simply can't keep up with the fastest phones under 200 Euros (~$243) in terms of performance?

The Galaxy M12 will still probably sell well, because customers know the Samsung name and automatically associate it with the Galaxy S or Note smartphones, which are usually very good. It's just a shame that Samsung seems to settle for mediocrity when it comes to budget smartphones.

Overall, the Samsung Galaxy M12 has turned out to be a decent smartphone in the low-end mid-range. We recommend our detailed review if you want to find out where it can do well and where it's somewhat lacking.

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Florian Schmitt
Editor of the original article: Florian Schmitt - Managing Editor Mobile - 870 articles published on Notebookcheck since 2009
I initially wrote about gaming laptops when I joined Notebookcheck in 2009. I was then involved with the setup of the comparison portal Notebookinfo and worked with social media concepts for large companies like BMW and Adidas, while also returning to work for Notebookcheck in 2012. Nowadays, I focus on smartphones, tablets, and future technologies. Since 2018 I have been Managing Editor for mobile device reviews, working alongside my colleague Daniel Schmidt.
contact me via: @FloSchmi26, LinkedIn, Xing
Stephanie Chamberlain
Translator: Stephanie Chamberlain - Translator - 412 articles published on Notebookcheck since 2020
I've been fascinated with technology ever since I got my very first Android smartphone, which was quite a while ago. The power packed into such a small footprint still amazes me. Learning to program made my understanding of technology deeper, and at the same time, it expanded my interest to the area of desktop computers and laptops. All this led me to enjoy reading and watching reviews of new devices, and that's how I stumbled upon Notebookcheck. I immediately found their reviews to be very comprehensive, and luckily, I've even had the chance of translating them since 2019. When it comes to the huge field of technology, I'm currently also interested in specializing in Java programming.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > Reviews > Galaxy M12: Is Samsung unable to make cheap phones?
Florian Schmitt, 2021-06- 6 (Update: 2021-06- 6)