CheckMag | First Cybertruck rollover accident highlights flawed Tesla marketing — maybe a truck shouldn't cosplay as a sports car

So far, there have been plenty of documented accidents with the Tesla Cybertruck, with many of them even resulting in the nearly $100,000 electric pickup truck being written off and sent to auction. The latest Tesla Cybertruck incident, however, is the first-ever known Cybertruck rollover accident, and it may be damning to Tesla's marketing claims.

According to Mississippi publication, Vicksburg News, who posted about the accident on Facebook, there were four occupants in the vehicle, only one of whom was taken to a nearby hospital for minor injuries.

The nature of the accident and where it took place, however, might call into question the sensibility of Tesla's performance-centric marketing of the Cybertruck. When it launched, Tesla claimed the Cybertruck had all the utility of a pickup truck with sports car performance.

"What we have here is a better truck than a truck, while also being a better sports car than a sports car in the same package."

 Tesla went as far as to show footage of crash testing that gives the impression that the Cybertruck is less prone to rolling over than other vehicles of a similar nature.

"Because the centre of gravity is so low, it doesn't roll over." –Elon Musk, Tesla CEO

The Cybertruck that was involved in the Mississippi accident was, according to locals commenting on the Facebook video, going around a bend that is notorious for speeding and joyriding. While it's entirely possible that the driver of the Cybertruck involved in the Vicksburg accident is entirely at fault — or not — there is an argument to be made that selling a 6,000 lbs+ electric pickup truck on its sports-car-like performance might give owners a false sense of security when it comes to speeding and manoeuvrability.

The reality of the Tesla Cybertruck is that it, in limited grip scenarios, as was seemingly the case in the Vicksburg accident, since the Cybertruck appears to have veered off the road in a corner and rolled over after it collided with a cliff, things are going to get out of hand faster than they would in an ordinary sedan, hatchback, or sports car.