Chinese smartphones growing in popularity worldwide
It shouldn't be surprising, but Chinese smartphone manufacturers have been growing and slowly chipping away market share from Apple and Samsung while pushing out others like LG and HTC. According to Digitimes Research, Chinese smartphone manufacturers shipped 128.6 million units worldwide as of Q1 2016 to account for 41.5 percent of all smartphones shipped during the period. Of the units shipped, 45.6 million were sold outside of China, which is an increase of 27.6 percent YoY.
Huawei is currently on top compared to competing smartphone manufacturers in the region with 25.7 million units sold worldwide to make up 25.4 percent of all smartphone exports in China. Other manufacturers like Oppo, BBK Vivo, Xiaomi, TCL, Coompad, Gionee, Lenovo, and Meizu follow with 15 million, 12.5 million, 9.2 million, 8 million, 6 million, 5.9 million, 5.4 million, and 3.9 million units during the Q1 2016 period, respectively.
The global smartphone market is expected to remain relatively flat this year as key regions begin reaching saturation. In comparison, the notebook market has been slowing due in part to the free Windows 10 upgrade program and the rise of detachables and convertible notebooks as respectable alternatives.