Buzzvil acquires Slidejoy

Buzz acquires Slidejoy
This acquisition allows Buzzvil to deliver 4 billion ad impressions each month, but also "to diversify its geographic footprint while bringing on a world-class team" at the same time.

South Korean company Buzzvil is currently involved in delivering ads to Android users via their lock screens. The company offers its users rewards, both via its BuzzScreen platform for publishers and  the HoneyScreen consumer app. They have just acquired Slidejoy, a New York City startup that only offers rewards for users who allow ads on their lock screens and nothing more.

Buzzvil will soon name Slidejoy co-founder and CEO Robert Seo as CEO of its US-based subsidiary, thus improving its presence in the area. According to the same Robert Seo, "With our combined scale and geographic reach, we are now positioned to propel lockscreen advertising forward and shape the mobile advertising landscape worldwide."

While Seo unveiled that the transaaction involves both cash and stock, he did not offer any other details about this part. He also added that the resulting company can deliver over than 4  billion ad impressions monthly. All that remains it for Buzzvil to live up to these expectations.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 01 > Buzzvil acquires Slidejoy
Codrut Nistor, 2017-01-20 (Update: 2017-01-21)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.