This acquisition allows Buzzvil to deliver 4 billion ad impressions each month, but also "to diversify its geographic footprint while bringing on a world-class team" at the same time.
South Korean company Buzzvil is currently involved in delivering ads to Android users via their lock screens. The company offers its users rewards, both via its BuzzScreen platform for publishers and the HoneyScreen consumer app. They have just acquired Slidejoy, a New York City startup that only offers rewards for users who allow ads on their lock screens and nothing more.
Buzzvil will soon name Slidejoy co-founder and CEO Robert Seo as CEO of its US-based subsidiary, thus improving its presence in the area. According to the same Robert Seo, "With our combined scale and geographic reach, we are now positioned to propel lockscreen advertising forward and shape the mobile advertising landscape worldwide."
While Seo unveiled that the transaaction involves both cash and stock, he did not offer any other details about this part. He also added that the resulting company can deliver over than 4 billion ad impressions monthly. All that remains it for Buzzvil to live up to these expectations.
Codrut Nistor - Senior Tech Writer - 5988 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
Deutsch
Español
Français
Italiano
Nederlands
Polski
Português
Русский
Türkçe
Svenska
Chinese
Magyar
