Opera buys mobile ad network AdVine
Working For Notebookcheck
Are you a techie who knows how to write? Then join our Team!
News Editor - Details here
Africa is a market with great potential when it comes to mobile advertising. According to Opera Mediaworks CEO Mahi de Silva, "Africa is positioned to become the ‘mobile continent’ with experts predicting an explosion in mobile data usage over the next five years." In sub-Saharian Africa, for example, there are over 600 million mobile phone subscriptions at this time and this number is expected to exceed 900 million in about five years.
Thanks to Opera Mediaworks' acquision of AdVine, "Brands interested in reaching mobile consumers in the region will have access to Opera Mediaworks’ rich-media and video campaign platform, the world’s largest independent mobile advertising platform." The official press release also reveals that Opera Mediaworks will reach the new audience via multiple products and services, including the notorious Opera Mini browser and the Opera Max data-savings Android app.
AdVine will not disappear as a brand, at least not for the time being as "both companies will work strategically with advertisers interested in reaching mobile consumers on smartphones and tablets." Opera Mediaworks also unveiled their plan to increase investments "in people and resources" in the area. For more information, please check the press release below.
» Top 10 Multimedia Laptops
» Top 10 Budget Multimedia Laptops
» Top 10 Gaming Laptops
» Top 10 Budget Gaming Notebooks
» Top 10 Lightweight Gaming Laptops
» Top 10 Business Laptops
» Top 10 Budget Office Laptops
» Top 10 Workstation Laptops
» Top 10 Subnotebooks
» Top 10 Ultrabooks
» Top 10 Chromebooks
» Best Laptop Displays
» Best Laptops for University Students
» Top alternatives to the Apple MacBook Pro 13
» Top alternatives to the Apple MacBook Pro 15
» Top alternatives to the MacBook 12/Air
» Top 10 Laptops for Picture and Video Editing