Austrian national tourism body will use blockchain to protect its next ad campaign
The Austrian national tourist office (ANTO) will join a group of world-first companies who are incorporating blockchain into their online ad campaigns. ANTO is doing so in an attempt to prevent ad fraud from eating the returns on their new campaign.
Ad fraud is driven by bots and other automated forms of network traffic re-direction. It has been estimated to be associated with 56% of all such activity, at a cost to companies that may be as much as US$51 million a day this year. This is a particularly pressing problem for internet-focused ad companies. It is projected that algorithm-based ads will take 48% of ad revenue in 2018. In addition, the World Travel and Tourism Council now asserts that ad fraud is a major factor in the loss of billions of dollars to the tourism industry.
Therefore, ANTO has partnered with Adbank, which delivers blockchain-covered advertising based on Ethereum ($ETH). The company has generated its own token (ADB), in conjunction with a patent-pending for of AI, to deliver solutions such as the security of payments associated with ANTO's upcoming campaign. Adbank also believes that ANTO's uptake of their services is just the beginning of a blockchain revolution in the area of advertising.