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Asus posts $1.1 billion revenue for July, will miss notebook shipment goals

Asus Eee Pad Transformer
Asus Eee Pad Transformer
Official July numbers are an improvement over the same period last year, thanks to tablet sales and recovering notebook sales

Asus posted its latest revenue numbers this Tuesday and showed $1.1 billion for the month of July, an increase of 13% and 38% from June and July 2010, respectively. The rise in overall revenue came from healthy notebook numbers in China and Eastern Europe, claims Asus.

However, the Taiwanese manufacturer is now expecting to miss its mark on notebook shipment goals for 2011. According to chief financial officer of Asus David Chang, the original goal of 6 million Eee PC netbooks by the end of 2011 will now be reduced to 4 to 4.5 million. Still, Asus managed to ship 1.3 million notebooks in July alone while market watchers close to DigiTimes expects almost 19 million notebook units before the end of the year.

Tablets also contributed to the increased revenue with over 300,000 units shipped in the month of July. Exactly how much of the revenue came from tablets, however, was not disclosed, but Asus tablets do have higher gross margins compared to netbooks. Regardless, Chang is optimistic about the upcoming Q3 2011 revenue report and is even anticipating record numbers for the company.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2011 08 > Asus posts $1.1 billion revenue for July, will miss notebook shipment goals
Allen Ngo, 2011-08- 9 (Update: 2012-05-26)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.