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Asus planning to ship at least 1.5m tablets this year

Asus ramps up tablet production, but will still focus on notebooks and Eee netbooks

At an investor conference late last week, Asus outlined a general plan for its tablet PCs this year, including an expected shipment of 1.5 to 2 million tablets before the end of this year. This alone will account for 10% of all tablets being shipped excluding iPads in 2011, according to Asus.

The Asus conference also revealed that most of the company’s revenue last year came from Notebook and Eee netbook sales, which accounted for 43% and 40% of total revenue in 2010, respectively. Therefore, Asus will continue to concentrate on notebook growth and production with a target 14 million notebook shipments for this year. This, when in comparison to the 2 million tablet shipments, may show tablets as more of an incremental product line for the company’s near future.

The tablets to be released this year from Asus will be the 12.1-inch Eee Slate, the 10.1-inch Eee Pad Transformer, the 10.1-inch Eee Pad Slider, and the 7-inch Eee Pad MeMo, in that order. These four tablets have made appearances at CES last month, but it is satisfying to hear that they should all be ready to ship in sufficient numbers before the year ends.


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Allen Ngo, 2011-02-14 (Update: 2012-05-26)