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Asus and Acer may cut down on notebook models in 2012

Both manufacturers may be taking a cue from Apple by shrinking the lineup with more emphasis on fewer models

It’s not hard to get lost in the sea of model types and numbers offered by computer manufacturers, especially when the differences separating the product lines are sometimes blurry to the average consumer. This may be why the two Taiwanese manufacturers, Acer and Asus, will reportedly decrease the number of product lines beginning next year for a more streamlined set of available notebooks.

According to ODMs close to DigiTimes, Asus in particular will simplify their notebook models throughout the next three years. The source uses the Eee PC lineup as an example where distinct models will reportedly drop to less than half by late 2012. Eventually, the lineup would be divided into three easier to follow levels: entry, mid-range and high-end.

Acer will reportedly follow a similar path and is expected to cut down notebook projects by one-third in 2012, DigiTimes claims.

The source mentions Apple’s “minimalist-style strategy for notebooks” as a catalyst for the reduction in notebook models by the top two Taiwanese manufacturers. By eliminating superfluous models, there may be significant cost saving advantages for the manufacturers and less potential confusion for customers in the market for a notebook.


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Allen Ngo, 2011-12-14 (Update: 2016-05-12)