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Acer to push out more tablets despite low sales

Low sales of the Iconia Tab series is "unavoidable"

According to DigiTimes, Acer has every intention to continue strong in the tablet business even though sales of its Iconia Tab lineup have not been impressive.

Company founder Stan Shih explained that Acer’s current struggle in the tablet market is a normal occurrence and reflects the manufacturer’s less-than-ideal state when it first entered the notebook market. Whereas the iPad has become a household name, Acer is still relatively unknown in the tablet world compared to its brand recognition in the PC market.

In terms of notebooks and PCs, Shih further explained that Acer will be slowly streamlining its products and resources. Therefore, we can expect less model types from the company and possibly more emphasis on the ones that make the cut. This is in line with previous reports of Asus streamlining its consumer notebook offerings as well. If the reduction in lineups proves to be successful, Acer would then consider expanding its tablet and/or PC business accordingly.

Acer in 2011 has had one of its worst quarters in years and internal reshuffling of strategies and staff has occurred as a result. The Taiwanese manufacturer will have 2012 to prove that it is back together and in full force.


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Allen Ngo, 2011-12-28 (Update: 2012-05-26)