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Asus might double its tablet production next year

With the release of the Transformer Prime Asus thinks of increasing their production in 2012 to twice of what they have produced this year

Asustek Computers has launched its next generation Eee Pad Transformer Prime tablet in Taiwan on the first day of December. Asus is expecting this model as a growth engine and believes it to increase its tablets sales in 2012.

Asustek is expected to ship around three to four million tablets in 2012, which is almost double the 1.8 million forecasts for the whole 2012, as told by some dealers. They are also going to increase the shipments of the regular netbooks and notebooks from nearly 19million this year to 22million and 25 million units in 2012.

The latest Transformer prime is thinner and lighter from its early successor and is the world first tablet powered by a quad-core processor from Nvidia. It enables a full HD 1080pixel video display and is capable of playing it for up to 18 hours. It is also equipped with a powerful 8MP camera.

The Transformer Prime is a 10.1inch model which is powered by latest Android 4.0 version. It will be available in the Taiwan market from today at a price of around $594 to $694 and the model with the detachable keyboard will come in about $694 to $792.

According to Jerry Shen, CEO Asustek, the Transformer Prime will account for 15 percent, or between 200,000 and 300,000 units of the company’s total tablet sales in 2011, while he forecasted at an investor conference on 31st October this year.

Although we can see Asus planning for something big but I think it might not get the same scenario as Asustek believes. Amazon’s Kindle Fire tablet launched this September with a low price is also expecting a large number of customers. 


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Pallab Jyotee Hazarika, 2011-12- 5 (Update: 2012-05-26)