Although Asus failed to ship as many ZenFone units as anticipated last year, stopping at the 17.5 million barrier, the company aims to sell 20 million units in 2017. The next-gen ZenFone is rumored to show up in May, claim insiders familiar with the matter.
Last year was not as good as expected for Asus, who ended it with around 17.5 million smartphones shipped, a 14.6 percent drop from the 20.5 million figure achieved back in 2015. Now, it looks like they have big hopes for this year since DigiTimes reports that Asus plans to sell more than 20 million smartphones once again.
The same news outlet mentioned above spoke to sources from Taiwan's handset supply chain, who unveiled that "The ZenFone 4 family products will come with hardware specifications higher than those of its prevailing ZenFone 3 products and higher ASPs," also revealing that Asus hopes to launch the new handset generation in May.
Unfortunately, the smartphone business belonging to Asus closed 2016 in the red overall, despite its positive last quarter. However, 2017 might turn out to be a good year after all, since the ZenFone AR and ZenFone 4 are both expected to hit the market in the second quarter. Remains to see if they manage to live up to everyone's expectations.
Codrut Nistor - Senior Tech Writer - 5882 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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