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Asus ZenFone 4 confirmed to arrive at the end of July

Asus ZenFone 3 Deluxe Android phablet successors coming in late July 2017
Asus ZenFone 3 Deluxe
Although it was supposed to arrive last month, the ZenFone 4 lineup is now scheduled for a late July unveil. This has been revealed by Asus' CEO Jerry Chen, who recently spoke to Taiwanese website DigiTimes.

Asus fans who expected the new ZenFone family to arrive at COMPUTEX 2017 were disappointed, especially since the ZenFone 3 lineup was unveiled during last year's edition of the Taiwanese trade show. Sadly, the ZenFone 4 family had to be delayed for a last-minute combination of "design overhaul and efficiency upgrades."

Now, the company's CEO Jerry Shen confirms that everything is all right and the ZenFone 4 devices are scheduled to arrive at the end of next month. DigiTimes quoted him saying that "The ZenFone 4 family will come with competitive prices, and is hoped to turn around Asustek's money-losing smartphone business starting the third quarter."

The first ZenFone 4 device to hit the market would be a 5.5-inch mainstream model. According to Shen, it will hit the Taiwanese market for a price tag of less than $500 USD (unlocked). Larger ZenFone 4 models are expected to follow after a while as well. 

Later this week, Asus plans to launch the ZenFone AR in Taiwan. Its price tag reads almost $830 USD.


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Codrut Nistor, 2017-06-12 (Update: 2017-06-12)