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Asus ZenFone 4 confirmed to arrive at the end of July

Asus ZenFone 3 Deluxe Android phablet successors coming in late July 2017
Asus ZenFone 3 Deluxe
Although it was supposed to arrive last month, the ZenFone 4 lineup is now scheduled for a late July unveil. This has been revealed by Asus' CEO Jerry Chen, who recently spoke to Taiwanese website DigiTimes.
Codrut Nistor,
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Asus fans who expected the new ZenFone family to arrive at COMPUTEX 2017 were disappointed, especially since the ZenFone 3 lineup was unveiled during last year's edition of the Taiwanese trade show. Sadly, the ZenFone 4 family had to be delayed for a last-minute combination of "design overhaul and efficiency upgrades."

Now, the company's CEO Jerry Shen confirms that everything is all right and the ZenFone 4 devices are scheduled to arrive at the end of next month. DigiTimes quoted him saying that "The ZenFone 4 family will come with competitive prices, and is hoped to turn around Asustek's money-losing smartphone business starting the third quarter."

The first ZenFone 4 device to hit the market would be a 5.5-inch mainstream model. According to Shen, it will hit the Taiwanese market for a price tag of less than $500 USD (unlocked). Larger ZenFone 4 models are expected to follow after a while as well. 

Later this week, Asus plans to launch the ZenFone AR in Taiwan. Its price tag reads almost $830 USD.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5427 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2017-06-12 (Update: 2017-06-12)