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Apple quietly acquires Lattice Data

Apple acquires dark data specialists Lattice Data in a quiet transaction May 2017
Lattice Data logo & tagline
This largely unknown startup that has just joined Apple was founded in 2015 to commercialize DeepDive, a system created at Stanford that uses machine learning to "extract value from dark data."
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Apple usually reveals its corporate acquisitions on its website's news section, but this latest purchase was completed quietly. However, the Cupertino giant confirmed it to Fortune at the end of last week. The target of this corporate acquisition is Lattice Data, a data mining company that was born back in 2015.

Lattice Data is based on the statistical inference Stanford research project DeepDive, and its mission is to "unlock the value in dark data for critical real-world problems." The term "dark data" stands for unstructured content generated by the users of the internet that is largely useless for analytics and processing purposes.

Although the financial terms of this acquisition are not public, it is known that about 20 engineers from Lattice Data will join the iPad and iPhone team. What will they bring to these families of products is also unknown for now. "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," says a recent statement coming from the US-based tech giant.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5427 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2017-05-15 (Update: 2017-05-15)