Apple quietly acquires Lattice Data
Apple usually reveals its corporate acquisitions on its website's news section, but this latest purchase was completed quietly. However, the Cupertino giant confirmed it to Fortune at the end of last week. The target of this corporate acquisition is Lattice Data, a data mining company that was born back in 2015.
Lattice Data is based on the statistical inference Stanford research project DeepDive, and its mission is to "unlock the value in dark data for critical real-world problems." The term "dark data" stands for unstructured content generated by the users of the internet that is largely useless for analytics and processing purposes.
Although the financial terms of this acquisition are not public, it is known that about 20 engineers from Lattice Data will join the iPad and iPhone team. What will they bring to these families of products is also unknown for now. "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," says a recent statement coming from the US-based tech giant.