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Apple set to buy Flash memory start-up

Apple offering about a half of a billion for Anobit which manufactures flash memory and digital processing technologies

A recent deal has been reported by Israel’s Calcalist which indicates that Apple is looking to boost the memory on devices and to improve reliability. They are reported to be offering $400 million to $500 million for Anobit an Israeli startup focused on Flash memory and digital signal processing technologies.

Anobit manufactures enterprise storage products and some wares, which are integrated on Apple’s iPhone, iPad, and also MacBook Air.

Apple has earlier acquired two hardware companies- PA Semi in 2008 and Intrinsity in 2010. If Apple succeeds in making the deal then Anobit would be represented as one of the biggest Apple’s acquisitions.

According to Calcalist Apple is looking to acquire Anobit in order to get an access to its flash memory chips. Anobit’s Memory Signal Processing technology includes proprietary signal processing algorithms for an advanced error correction along with innovation flash management schemes. So apple might be planning to improve endurance and performance along with reducing the price of their device.

This deal will surely help Apple to overcome its issues with a high price as a lot of Android devices are expected to give a good competition mostly because of their low price. But, this deal is going to affect a few other companies like Hynix and Samsung as both are customers of Anobit. 


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Pallab Jyotee Hazarika, 2011-12-14 (Update: 2012-05-26)