Andy Rubin fans speculation about a new Essential Phone, again

The Essential PH-1 had a troubled life. (Image source: Essential)
The Essential PH-1 had a troubled life. (Image source: Essential)
Essential Products Inc, the company behind the Essential Phone, are preparing to make an announcement, according to founder Andy Rubin. An Essential Phone PH-2? Well, he is certainly hinting so anyway.
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Remember Essential Products Inc. and its PH-1, better known as the Essential Phone? The brainchild of Android co-founder Andy Rubin had more knockdowns than Rocky, selling just 88,000 units in its first 6 months and being labelled as essentially irreparable before going out of stock permanently in December.

There were also rumours that Rubin was looking to sell Essential Products Inc. with the PH-1 selling just 150,000 units following US$300 million of investment from companies like Amazon and Foxconn. Rubin has kept a low profile since October following what he labelled a "smear campaign" by Google executives about his personal life, but he has recently returned to Twitter to drop hints about the existence of a follow-up to the PH-1.

In April he tweeted, in response to a question about the prospect of a PH-2 coming to market:

"...We're [Essential Products Inc.] a consumer products company. We engineer cool stuff. Eventually, cool stuff gets launched. You'll see"

If that was not tantalising enough, Rubin has since tweeted "We'll make an announcement. Hang tight" following another plea from a fan for Essential to make another smartphone. It seems that the company is going through the process of bringing something to market, with the PH-2 appearing in carrier logs last month.

So, we are not getting our hopes up quite yet about a sequel to the Essential Phone, but Essential Products Inc. is not dead. Feeling breadcrumbed? So are we.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 06 > Andy Rubin fans speculation about a new Essential Phone, again
Alex Alderson, 2019-06-12 (Update: 2019-06-12)
Alex Alderson
Alex Alderson - News Editor - @aldersonaj
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.