Notebookcheck
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Essential reveals radical Project GEM mobile device after lengthy hiatus [Updated]

Essential's radical Project GEM "reinterprets mobile". (Source: Essential)
Essential's radical Project GEM "reinterprets mobile". (Source: Essential)
After being quiet for the best part of twelve to eighteen months, Andy Rubin’s Essential has surfaced with what appears to be a radical reinterpretation of a smartphone. The new mobile device looks to be focused on communication with visual content taking something of a backseat.
Sanjiv Sathiah,

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! English native speakers welcome!

News Writer - Details here

Andy Rubin’s Essential has been pretty quiet for quite some time now, but the company has finally re-emerged from its self-imposed exile with what looks to be a radical reinterpretation of the smartphone. In a short tweet, the company revealed the new device is going by the name of Project GEM and that it aims to “reframe your perspective on mobile.” It is also said to have moved from the lab into real-world testing suggesting that it could make an appearance in the next quarter.

Based on previous rumors, Project GEM is expected to be powered by a mid-range Qualcomm Snapdragon 730. This now seems quite plausible as Essential doesn’t appear to be focused on the high-end of the smartphone market with this device as it was with its original Essential Phone PH-1. Given the company’s failure to crack that market, it makes sense for it to pivot to another segment, but also bring a fresh approach at the same time.

In many ways, it looks like a contemporary take on a feature phone while it also comes in four colors that might have particular appeal to a younger audience more focused on messaging, making calls and listening to music. It also appears to have a 360-degree camera built into its rear which leverages technology the company has already developed in house as a camera accessory for the PH-1. The apps on the home screen include a phone app, maps app, camera app and messages app. There is also a gallery app and a music widget suggesting this is very much a paired down mobile experience.

Let us know what you think of Project GEM in the comments!

Updated with new pics of Project GEM in action via Andy Rubin.

, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 
Project GEM comes in four colors that will appeal to the youth segment. (Source: Essential)
Project GEM comes in four colors that will appeal to the youth segment. (Source: Essential)
Some sneak peaks of the prototypes in action. (Source: Andy Rubin)
Some sneak peaks of the prototypes in action. (Source: Andy Rubin)
(Source: Andy Rubin)
(Source: Andy Rubin)
 
static version load dynamic
Loading Comments
Comment on this article
Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1293 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 10 > Essential reveals radical Project GEM mobile device after lengthy hiatus [Updated]
Sanjiv Sathiah, 2019-10- 9 (Update: 2019-10- 9)