Deal | Affordable 77-inch 120 Hz OLED TV from LG drops to lowest price ever on Amazon thanks to ongoing sale

For anyone on the hunt for a large OLED TV to complement their home theatre setup without breaking the bank, will most likely have LG's entry-level offerings on their radar. Specifically, the LG B4 is a very decent budget-friendly OLED TV from the Korean giant, the 77-inch variant of which is currently on sale on Amazon for just $1,796.

Using online price trackers such as Camelcamelcamel, we discovered that the current pricing for the 77-inch LG B4 happens to be its lowest ever on the platform. As expected, Amazon offers a 30-day return policy, allowing potential customers to take advantage of the deal without sheltering any apprehensions.

An excellent entry-level offering

As for the LG B4's performance, RTINGs' comprehensive review of the TV paints a relatively positive picture. The B4 is noticeably brighter than its predecessor, the LG B3, with a peak HDR brightness of 675 nits at a 10% window. Color space coverage is pretty upright as well, although color accuracy within those spaces leaves much to be desired. However, for most people, the B4 is plenty performant and will hardly leave any room for complaint.

Unsurprisingly, the LG B4 also boasts all of the signature benefits of OLED panels such as true blacks permitting a near-infinite contrast ratio and superb HDR experiences, excellent response times, and almost zero input lag which qualifies for an excellent gaming experience, further enhanced by the TV's 120 Hz refresh rate. That said, OLEDs suffer from the potential of permanent panel burn-in, especially in desktop usage where there are a lot of dormant elements. Certainly, a factor to be cognizant of.

That said, the 77-inch LG B4 remains a commendable choice for anyone on the lookout for a well-equipped OLED TV with massive screen real estate. Amazon's current offer brings its price down to an all-time low, making the set even easier to recommend than ever before.

Disclaimer: Notebookcheck is not responsible for price changes carried out by retailers. The discounted price or deal mentioned in this item was available at the time of writing and may be subject to time restrictions and/or limited unit availability.