AMD trolls NVIDIA over the size, power requirements and the 12-pin power connectors of the RTX 3080 and RTX 3090

AMD may have focused heavily on comparisons between its new Radeon RX 6000 cards and NVIDIA's RTX 30 series at its launch on Wednesday, but it has been throwing shade at the green team on Twitter. According to AMD's Radeon Twitter account: 

We can't promise it will fit into every ITX and SFF build, but we do have good news: we designed the RX 6000 Series to accommodate a variety of cases and power requirements.

That alone would be enough of a dig at NVIDIA, who has been criticised for the size and power requirements of the RTX 3080 and RTX 3090. However, AMD doubled-down, adding that its new cards required 'no special adapters or oddly located connectors', as is the case with NVIDIA's Founders Edition cards.

AMD has also pitched the RX 6900 XT as a smaller and more power-efficient competitor to the RTX 3090, which is something many reviewers will probably hold the company to when the card arrives in December. Drawing the same comparisons between the RX 6800 XT and RTX 3080 is an odd move, though. On the one hand, the RX 6800 XT has a 20 W lower TGP than the RTX 3080, which is nothing to shout about. Additionally, the RX 6800 XT is only marginally smaller than the RTX 3080, which does not seem like that much of a win, either.

Overall, the attempt to undermine NVIDIA has backfired with a lot of AMD fans. As some people have pointed out, AMD may be better suited to market the RX 6000 series on performance, not on size and power requirements.