Sony Xperia 10 III revealed in all its old-fashioned glory: Naming scheme and design are immediately pilloried

Well-known tech tipster Steve Hemmerstoffer (@OnLeaks) has been treating his followers to a first look at renders of the Sony Xperia 10 III. An initial quick glance reveals a clean-looking smartly designed smartphone with typically straight edges and pronounced bezels. But unless you’re particularly a fan of the Xperia line, then you could be forgiven for thinking this was not a device being prepped for release in 2021. The Xperia 10 III also looks distinctly like its predecessor, the Xperia 10 II.

Hemmerstoffer also included some details about the Sony Xperia 10 III in a post on Voice. The device measures 154.4 x 68.4 x 8.3 mm (9.1 mm with camera housing) and has a 6-inch display that is free of camera-related blemishes, as the 8 MP selfie camera is located in the bezel. There are two front-facing speakers and, as mentioned above, there is a 3.5 mm audio jack. As for the main camera setup on the rear, Sony has apparently plumped for a triple-sensor arrangement consisting of 12 MP + 8 MP + 8 MP sensors. A fingerprint sensor is located in the power button on the side.

Unsurprisingly, both the design and naming scheme have already been ridiculed. The Sony Xperia 10 III (Xperia 10 Mark 3) follows a similar design language that Sony has been implementing for years, so it may stand out from the crowd but does not feature the typically “sleek” look that many smartphone buyers want from their device. The name has also been pilloried for not having sufficient logic behind it, although III (Mark 3) does at least make sense as the sequel to the Xperia 10 II (Mark 2). The new midrange smartphone is expected to be launched within the next few weeks.

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