Asus posts $1.1 billion revenue for July, will miss notebook shipment goals
Asus posted its latest revenue numbers this Tuesday and showed $1.1 billion for the month of July, an increase of 13% and 38% from June and July 2010, respectively. The rise in overall revenue came from healthy notebook numbers in China and Eastern Europe, claims Asus.
However, the Taiwanese manufacturer is now expecting to miss its mark on notebook shipment goals for 2011. According to chief financial officer of Asus David Chang, the original goal of 6 million Eee PC netbooks by the end of 2011 will now be reduced to 4 to 4.5 million. Still, Asus managed to ship 1.3 million notebooks in July alone while market watchers close to DigiTimes expects almost 19 million notebook units before the end of the year.
Tablets also contributed to the increased revenue with over 300,000 units shipped in the month of July. Exactly how much of the revenue came from tablets, however, was not disclosed, but Asus tablets do have higher gross margins compared to netbooks. Regardless, Chang is optimistic about the upcoming Q3 2011 revenue report and is even anticipating record numbers for the company.