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Upcoming Sony press conference could introduce the Xperia XR smartphone

Upcoming Sony press conference could introduce the Xperia XR smartphone
Upcoming Sony press conference could introduce the Xperia XR smartphone
The recent rumors on the Xperia F8331 are looking more likely now that Sony is expected to kick off this year's IFA trade show in Berlin, Germany.

Sony has announced a press conference on September 1st 13:00 CEST on the day prior to the start of IFA 2016. The manufacturer is expected to announce at least one new smartphone and the latest rumors are calling it the Xperia XR. The rumors line up quite well with the recently leaked Xperia F8331 complete with clear pictures of the device courtesy of GSM Arena.

The so-called Xperia XR will likely come equipped with a 5.0-inch FHD panel, Snapdragon 820 SoC, and both USB Type-C and a standard 3.5 mm audio jack. Other details are unknown until Sony makes an official reveal of the device come next month. It is also unclear if Sony would position its new Xperia XR smartphone as a less expensive mainstream entry or as a part of the current flagship Xperia X series. Like Samsung and Xiaomi, Sony intends to focus on high-end smartphones with higher profit margins instead of cheaper offerings.

The Japanese manufacturer is currently struggling in key markets and sold its Vaio series of laptops to concentrate on fewer platforms moving forward. Its recent investment on a smartphone manufacturing plant in Thailand shows that Sony intends to stay in the smartphone market despite relatively slow sales compared to Samsung, Apple, and major Chinese competitors.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 08 > Upcoming Sony press conference could introduce the Xperia XR smartphone
Alexander Fagot/ Allen Ngo, 2016-08- 3 (Update: 2016-08- 3)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.