Tesla driver demographics study reveals the typical owner's race car acceleration habit
A recent study on the demographics of the typical Tesla buyer returned some rather unsurprising results. The stereotypical Tesla owner has earned somewhat of a hipster reputation, at least in the mind of those who prefer gas-guzzlers, and the study's findings are unlikely to dissuade their opinion. Californian car insurance platform Jerry has run the numbers in its database and found out that the quintessential Tesla buyer is an affluent male up to 34 years old, which puts them squarely in the Gen-Z to the Millennial demographics.
The affluent part comes from the statistic that the average Tesla owner lives in a zip code where the typical household income is US$85,000, compared to US$62,000 for the rest of the study participants who drove other car brands. About a third of the Tesla drivers in the demographics analysis were likely to earn more than US$100,000, while the level of homeownership was double that of non-Tesla drivers.
That affluent third seems to also separate Tesla drivers from the rest of the pack by educational level, too, as that's how many of the study's participants drove a Tesla and had a Master's or a PhD degree. As far as occupation goes, most of the Tesla owners were engineers or operational managers.
Long story short, the typical Tesla driver is not the typical American driver who is split roughly evenly by gender and has a lower average annual income, while a higher educational degree is owned by just 13% of non-Tesla drivers.
As for the quintessential Tesla owner's driving habits, Jerry says that they "enjoy bursts of acceleration but not high speeds, and they are better than average at keeping their hands off their phones while driving." Children of the electric car era indeed as most EVs have big infotainment screens and are full of connectivity options, somewhat offsetting the urge and need to use phones as often.