Study shows US EV demand remains strong despite federal incentives' uncertain future

Americans still want their EVs despite the uncertainty surrounding the country's most popular auto incentive. According to data gathered by J.D. Power, demand for electric cars remains stable compared to last year.

The survey revealed that 24 percent of auto shoppers are "very likely" to purchase an EV, and about 35 percent fall in the "somewhat likely" category. Both results, essentially unchanged from 2024, mean about 60 percent of Americans entertain the thought of driving electric. However, it is essential to note that the car-buying reality is quite different, as EVs were only 7.5 percent of total vehicle sales in the US in Q1 2025.

The proliferation of options is partly responsible for the enduring EV romance. Car buyers now have a wide and expanding range of electric models to consider, from legacy brands to new entrants offering tempting discounts, including on leases.

The research firm's executive director, Brent Gruber, said, "As more EV options come to market, this should serve as an encouraging sign for automakers because it's an opportunity for them to gain a foothold and pull shoppers from outside their brands.

"EV shoppers consider products from mass market and premium brands alike, highlighting the opportunity to capture consumer interest with brands or products that shoppers may not have otherwise considered."

Meanwhile, the government's support for e-mobility remains uncertain. The current administration has not hidden its stance toward pro-EV policies, with a new bill aiming to end EV tax credits.

J.D. Power's survey also points out the disparity in EV adoption across different demographics. Buyers in coastal and Democrat-leaning states are more likely to go electric, and younger car owners are more likely to gravitate toward e-mobility.