Sony's ultra-thin 4K TVs will start at $2,499

The new lineup will cost less than Sony's past 4K TVs.

Joseph Lambert, Published 06/23/2015

4K televisions are still somewhat of a luxury today. HD TVs have replaced the CRT televisions in the last few years, and now 4K is gaining popularity rapidly. The biggest drawback of the 4K televisions as of late has been the price. Sony's last 75 inch flagship offering before the 2015 lineup cost $7,999. Thankfully, not only has Sony improved the capabilities of their TVs, but the prices have also been lowered.

Sony's new 4K televisions are powered by Android TV and are incredibly thin. At only 0.2 inches, and with a very small bezel, the X-Series TVs are impressive. Thanks to Android TV, these televisions will have access to various apps like Netflix, Hulu, Amazon Instant Video, and SlingTV. Each of the three models will feature the X-Reality PRO Picture Engine to upscale HD content to 4K for an even crisper look.

The smallest of the three, the X900C, has a 55 inch display and will cost $2,499. The 65 inch version of the X900V will be $3,999. Finally, the X910C, with a 75 inch screen, will set buyers back $5,499. Though it is still very expensive, the price is easier to swallow than that of the last 75 inch 4K TV from Sony. These TVs are not meant to be affordable or compete with entry-level 4K offerings. Sony, however, is quite confident that the features and display quality are enough to justify the price.

Source(s)

http://blog.sony.com/press/31211/

+ Show Press Release

Press Release

MEDIA ALERT: Sony Electronics Announces Pricing and Availability for

X900C and X910C Ultra-thin 4K Ultra HD TVs

by Communications 06/21/2015, in Televisions

WHAT: As part of its 2015 4K Ultra HDTV lineup, which includes six new series, Sony Electronics announced today pricing and availability for the X900C and X910C series 4K Ultra HD TVs.

X900C 4K Ultra HD TV – [$2,499, $3,999] 55” class (54.6” diag) , 65” class (64.5” diag)

X910C 4K Ultra HD TV – [$5,499] 75” class (74.5” diag)

WHEN: Pre-sales on the X900C begin Sunday, June 21, 2015, with full purchase availability beginning July 2015. The X910C will be available this summer. Reseller price may vary.

WHERE: Sony stores and online at store.sony.com, Best Buy stores and bestbuy.com/SonyExperience and Amazon.com/Sony.

About the X900C and X910C 4K UHD TVs:

The X900C combines 4K clarity and brilliant color with an incredibly thin design. At just under 0.2 inches thin, the X900C model is thinner than a smartphone and is Sony’s thinnest TV yet, and the X910C is the thinnest TV of its size ever made. The ultra-thin profile is virtually frameless and mounts flush to your wall, leaving only a stunning 4K picture for an unparalleled viewing experience.

Powered by the X1 processor engine, the X900C and X910C feature maximized contrast, color and clarity in both HD and 4K content. The X-Reality™ PRO Picture Engine upscales all existing HD content to super clear 4K quality, and colors come alive on the screen in the widest range ever thanks to TRILUMINOS™ display technology.

Lastly, the X900C and X910C are powered by Android TV. Android TV delivers great content, streaming apps and Android games to the TV to provide a personalized and easy-to-use entertainment experience. It allows users to easily access content from favorite apps like Netflix, Amazon Instant Video, YouTube, Hulu, CBS News, CBS Sports, Crackle, NBA Game Time, Pandora and SlingTV and over 600 other apps or access a huge selection of games and additional content from the Google Play™ store right on the TV. With Google Cast™, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV. The voice search feature helps users find content or a wide variety of information quickly and easily, and the Android TV home screen provides personalized content recommendations from Google Play, YouTube and supported apps.

This summer, gamers can also bring the immersive world of PlayStation® direct to the TV with PlayStation® Now. PlayStation® 3 games can be streamed to the TV and played with a DUALSHOCK® 4 controller.