Sony can't post anything on social media without severe backlash finding it

Sony's PlayStation account just posted a routine tweet/post on July 7 promoting the FlexStrike wireless fight stick, touting how easily players can swap its "lever gates" (a joystick restrictor plate used in fighting-game controllers). Interestingly, the replies had nothing to do with fight sticks.

Within minutes, the thread was flooded with screenshots of physical game collections, memes, and downright outrage over Sony's decision, announced July 1, to end physical disc production for all new PlayStation games starting January 2028. Some replies were just harsh words towards Sony; another edited PlayStation's "Play Has No Limits" slogan into "Greed Has No Limits." This one is a packed game shelf captioned "Do my physical games scare you?"

This isn't a one-off thing — since the announcement, fans have been redirecting unrelated PlayStation posts — on X, Instagram, and YouTube — into venues for backlash. This is converting routine marketing posts into protest points, basically.

Sony is trying to justify this move through its tracking of consumer habits. The Japanese tech giant stated in its blog post that new games will be released on PlayStation Store and at retailers in digital formats only going forward. But this framing has gotten a lot of backlash. Critics have also pointed to PlayStation Store's terms of service, which labels digital purchases as licenses rather than ownership. A lot of Sony users are understandably afraid of libraries later being altered or revoked.

We have to wait and see if Sony's marketing team addresses this at all, or keeps posting on social media and pretend that nothing is wrong. The company is already offering 50% discounts to users cancelling their PlayStation Plus subscriptions, so there's that at least.