Seiko has turned anime collabs into a product line, and the new Fullmetal Alchemist is the latest drop

Seiko opened pre-orders on June 15 for a Fullmetal Alchemist: Brotherhood chronograph built around Edward Elric. It's ¥65,780 (~$455), exclusive to Amnibus, and the pre-order window closes on July 22. Shipping starts late January 2027. Pretty standard stuff from Seiko.

Well, not quite. If we step back and look at what Seiko has announced in 2026 alone: Re:Zero watches for Emilia and Rem, Fist of the North Star models for Kenshiro and Raoh, and now this. Every single one is priced at ¥65,780. Every single one running the 8T67 mecha-quartz chronograph. It's clear that this isn't a one-off launch anymore — Seiko has quietly turned anime watches into its whole product line.

The thing that makes it work is that these aren't simply slap-a-logo-on-it jobs. The Edward Elric model has automail-screw indices, a transmutation circle dial, an Amestris military crest on the sub-dial at 6 o'clock, and a caseback engraved with "Don't forget 3. OCT. 11." The last detail — the date the Elric brothers burned their house down — is the kind of thing that draws collectors to a watch like this.

It also helps that Seiko isn't picking obscure properties at all. Fullmetal Alchemist: Brotherhood ranks among the highest-rated anime of all time on MyAnimeList. Fist of the North Star just got a new anime remake in 2026. Re:Zero is currently airing its fourth season. These are active, big fanbases, and Seiko is seemingly timing these drops to coincide with the interest around each franchise. All that is as deliberate as it gets.

The Re:Zero and Fist of the North Star watches are each capped at 2,000 units. The FMA model has no announced cap, but the window is just as tight. Pre-orders close July 22 at Amnibus.

Buy the Seiko Presage SRPB77 on Amazon.