Samsung says Galaxy S8 and S8+ will not have supply shortage

Samsung expects the new Galaxy S8 and Galaxy S8+ to outsell the Galaxy S7 duo despite a higher price tag, according to DJ Koh, Head of Mobile Business at Samsung Electronics. Reports from South Korea say that Samsung will manufacture somewhere in the realm of 20 million units of the Galaxy S8 and S8+ in the initial production run, and to say that Samsung is optimistic about the new flagship’s future would be an understatement.

Koh is confident enough in the Galaxy S8 to say that it will sell double the S8 family units as the S7 did at launch. At a press conference, Koh tried to offer his reassurance that the supply of phones would be sufficient. This was likely meant to shut down rumors that the Snapdragon 835 and the Exynos 8895 SoCs weren’t being produced quickly enough to meet demand due to complications with the 10 nm manufacturing process.

Analysts from various investors expect the Galaxy S8 to sell between 45 and 60 million units this year, around the same as the number of Galaxy S7 units sold last year. Local perception is that the Galaxy S8 represents Samsung’s way to rebuild their brand after suffering a severe setback with overheating batteries in the Galaxy Note 7.

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