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Samsung plans "record-breaking marketing campaign" for rumored Galaxy S8 announcement on March 29

A render of how the Galaxy S8 is expected to look based on multiple design leaks. (Source: Forbes)
A render of how the Galaxy S8 is expected to look based on multiple design leaks. (Source: Forbes)
Reuters says safety concerns following the review of the Samsung Note 7 may have pushed back the Galaxy S8 launch date from its intended release at Mobile World Congress. Samsung is ramping up marketing efforts to new heights, possibly in a move to compensate for negative perception of the company after the Note 7 recall.

New rumors swirling around Twitter say that the Samsung Galaxy S8 will be ready to present to partners and investors at MWC 2017, but not to the press or public. The same source followed that up with further information regarding the Galaxy S8, saying that the handset would be officially announced on March 29 and be available for purchase within a week of that date for a price of $849.

The most recent rumor refers to Samsung’s planned “record-breaking marketing campaign” for the Galaxy S8 that will culminate in launch events in major cities around the world. From what we know about Samsung’s preferred method of launching their flagship devices, this means Samsung has likely chosen to kick off its primary launch event in New York and will host a similar event somewhere in Europe, possibly the UK.

This latest tweet comes shortly after head of Samsung’s mobile business DJ Koh said the Galaxy S8 would not be making its debut at MWC 2017. Samsung has been unveiling its Galaxy S flagships at MWC for almost four years now, so this would represents a notable break in tradition for the company likely connected to Samsung's battery woes with the Note 7. Koh did not elaborate on the Galaxy S8’s release date.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 01 > Samsung plans "record-breaking marketing campaign" for rumored Galaxy S8 announcement on March 29
Isaac Brown, 2017-01-24 (Update: 2017-01-25)
Isaac Brown
Isaac Brown - News Editor
I joined Notebookcheck at the end of 2016 after being a dedicated reader of the website for the past six years, occasionally tuning out various lecturers to read reviews of the latest gaming and business laptops. As a writer and tech enthusiast, I focus mostly on smartphones, the latest trending gadgets like VR headsets, and the businesses that create it all. When I’m not admiring the latest graphics cards, I write short fiction and arrange for a cappella.