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Samsung might shut down Milk Music

Samsung Milk Music streaming service might shut down
Samsung Milk Music
After shutting down Milk Video in late 2015, Samsung is expected to pull the plug off its music streaming service as well, but nothing is official yet.

Although Samsung's Milk Music streaming service has not been around for more than two years yet, it looks like its future is grim. After Samsung officially denied rumors that it was going to take over Jay Z's Tidal subscription-based music streaming service, unconfirmed inside information claims the South Korean conglomerate plans to shut down its own such service.

According to Variety's information that comes from more than just one source, "Samsung is likely going to shutter its Milk Music streaming service in the near future as part of a bigger revamp of its music strategy." This service launched back in March 2014, being advertised as a competitor to Pandora. Although Samsung made the service available on the Web and its smart TVs as well, the mobile app only works with its handsets.

Not long after launching Milk Music, Samsung also unleashed a similar service for video content. Dubbed Milk Video, it failed to become a relevant player in this market and was shut down in late 2015. For now, Milk Music's shutdown is only a rumor that needs to be taken with a grain of salt, but we will get back to it as soon as it becomes official.


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Codrut Nistor, 2016-03- 7 (Update: 2016-03- 7)