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Samsung acquires Viv Labs

Viv Labs to join Samsung
Viv Labs
This acquisition aims to give Samsung the ability to allow third parties to build virtual assistants and to integrate a natural language-based interface into their apps.

Viv Labs has been founded by the creators of Siri, and now this artificial intelligence startup is ready to join Samsung. The South Korean giant has just confirmed "that it has agreed to acquire Viv Labs, the intelligent interface to everything."

Artificial intelligence and the virtual personal assistants using it will have a key role in Samsung's future. According to the company behind the Galaxy lineup and many other products belonging to multiple market areas, "Samsung will be able to unlock and offer new service experiences for its customers, including one that simplifies user interfaces, understands the context of the user and offers the user the most appropriate and convenient suggestions and recommendations."

Viv Labs founders Dag Kittlaus, Adam Cheyer and Chris Brigham will remain in charge, as their company will continue to operate independently. However, they would also work closely with Samsung's Mobile Communication business. As usual, this transaction is subject to customary closing conditions and its financial details have not been revealed to the public.


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Codrut Nistor, 2016-10- 6 (Update: 2016-10- 6)