Samsung Galaxy S8 and S8+ break pre-order records

The company is operating 3,000 pre-sales trial zones for the phones ahead of official sales. (Source: ZDNet)
The company is operating 3,000 pre-sales trial zones for the phones ahead of official sales. (Source: ZDNet)
The Samsung Galaxy S8 became available for pre-order in South Korea over the weekend and was warmly welcomed by Korean consumers with a record-shattering number of pre-orders.

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Apparently, Korean consumers have put Samsung’s fiery mishap with the Note 7 behind them as pre-orders of the Galaxy S8 and S8+ have reached 550,000 in two days, the highest volume in South Korean history. It seems safe to say that Samsung has regained control of their brand by delaying the release of the new handsets, along with a massive marketing campaign to generate global demand.

Current pre-order volume for the S8 smartphones is nearly three times that of the Galaxy Note 7 for the same period, and the specific model South Korean consumers are most interested is the Galaxy S8+ with 128GB storage. Part of this model’s appeal is that the phone has 6GB RAM, the first of its kind in Korea. The amount of RAM makes all the difference when marketing a phone in certain parts of East Asia, as many consumers there perceive it as an important indicator of the phone’s performance.

Pre-orders began at the end of last week in the US, Canada, and South Korea, and the phones are scheduled to start arriving on April 17 for early adopters and April 21st for everyone else. Based on current trends, analysts say that Samsung’s Q2 profits will reach record highs.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 04 > Samsung Galaxy S8 and S8+ break pre-order records
Isaac Brown, 2017-04-10 (Update: 2017-04-11)
Isaac Brown
Isaac Brown - News Editor
I joined Notebookcheck at the end of 2016 after being a dedicated reader of the website for the past six years, occasionally tuning out various lecturers to read reviews of the latest gaming and business laptops. As a writer and tech enthusiast, I focus mostly on smartphones, the latest trending gadgets like VR headsets, and the businesses that create it all. When I’m not admiring the latest graphics cards, I write short fiction and arrange for a cappella.