Samsung Galaxy S8 and S8+ break pre-order records
Apparently, Korean consumers have put Samsung’s fiery mishap with the Note 7 behind them as pre-orders of the Galaxy S8 and S8+ have reached 550,000 in two days, the highest volume in South Korean history. It seems safe to say that Samsung has regained control of their brand by delaying the release of the new handsets, along with a massive marketing campaign to generate global demand.
Current pre-order volume for the S8 smartphones is nearly three times that of the Galaxy Note 7 for the same period, and the specific model South Korean consumers are most interested is the Galaxy S8+ with 128GB storage. Part of this model’s appeal is that the phone has 6GB RAM, the first of its kind in Korea. The amount of RAM makes all the difference when marketing a phone in certain parts of East Asia, as many consumers there perceive it as an important indicator of the phone’s performance.
Pre-orders began at the end of last week in the US, Canada, and South Korea, and the phones are scheduled to start arriving on April 17 for early adopters and April 21st for everyone else. Based on current trends, analysts say that Samsung’s Q2 profits will reach record highs.