Pepsi-branded smartphones now a reality

Pepsi-branded smartphones now a reality
Pepsi-branded smartphones now a reality
The ubiquitous soda company is about to launch a 5.5-inch 1080p smartphone in China.

Pepsi launching its own line of smartphones is as bizarre as Apple launching its own line of soft drinks. Anything is possible as the soda giant is doing just that according to Reuters.

The smartphone will only be available in China for now. Called the Pepsi P1, the company has contracted an unannounced manufacturer to slap the Pepsi logo on a line of smartphones. Surprisingly, its specifications don't seem bad at all. A quick glance at the table below reveals a 5.5-inch 1080p display, 1.7 GHz octa-core MediaTek MT6592 SoC, Mali-450 graphics, 2 GB RAM, Android 5.1 Lollipop, and LTE support. The same SoC can also be found on lower-end budget devices like the HTC Desire 626G, iOcean X7S, and Huawei Ascend G750. Raw CPU performance is most similar to the mainstream low-end Snapdragon 410 SoC, which has us concerned about system performance on the demanding 1080p resolution.

The Pepsi P1 will be available starting on October 20 for roughly $200 USD. It's unlikely that the phone will see an official launch in other regions, but additional models aren't out of the question if the P1 proves to be successful.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 10 > Pepsi-branded smartphones now a reality
Allen Ngo, 2015-10-13 (Update: 2015-10-14)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.