OnePlus apologizes for disappointing OnePlus 2 launch

OnePlus apologizes for disappointing OnePlus 2 launch
OnePlus apologizes for disappointing OnePlus 2 launch
The company is aware that its OnePlus 2 delays have been met with increasingly irate customers and fans.

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The launch of the OnePlus One was anything but smooth. OnePlus was but a small and ambitious startup at the time, so mistakes are to be expected so they can learn and do better the next time around. Unfortunately, the launch of the OnePlus 2 has been met with equal amounts of criticisms and mistakes.

The OnePlus 2 is still a thoroughly attractive phone with a high 87 percent rating in our full review, but sales are hitting another brick wall yet again.

Regular readers of the OnePlus forum will quickly notice that more and more posters are expressing their disappointment in the company. While there are of course the die hard fans, it's still difficult to ignore the enormous shipment delays and poor communication from OnePlus.

OnePlus co-founder Carl Pei, who had been hyping the OnePlus 2 prior to its launch, has been mysteriously quiet on the invite issues for the new smartphone. Tweets and posts with the hashtags #Hype and #Fail are only growing more frequently. It was only recently that Pei admitted in an official post: "We messed up the launch of the OnePlus 2. Well, we messed up the launch of the OnePlus One as well."

The vague response from Pei to the botched launch and marketing does nothing to ease the tension with fans. The statement does not directly address the issues from the supply chain or how the company plans to solve its issues in the short to medium term.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 09 > OnePlus apologizes for disappointing OnePlus 2 launch
Ronald Tiefenthäler/ Allen Ngo, 2015-09-12 (Update: 2015-09-12)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.