Nokia will plant 50 trees for every XR20 sold

HMD Global's Nokia already pitches many of its latest smartphones as sustainability-focused products: for example, the X10 comes in 100% recyclable packaging, and is just 1 of several devices that come with up to 3 years of official Android OS and security patch updates. Now, the brand is adding a new dimension to this environmentally-friendly direction.

It involves a partnership with the group Ecologi, engaged by Nokia to plant a certain number of trees (to be located in either Mozambique or Madagascar) in proportion to each new device sold. The agreement covers the G- and X-series, as well as the new T20 tablet. 

A consumer wishing to participate in the project only needs to register the IMEI number (or PSN number in the case of a T20) for an eligible device to get their trees planted. Nokia has announced that there will be 10 for every Nokia G50, (now on sale in Europe with a 6.82-inch display, the Snapdragon 480 SoC and 4GB of RAM for €269 (~US$312)) G10 or G20 sold.

An owner of a new X10, X20 or T20 can get 20 trees planted, whereas an XR20 is worth 50. Nokia has indicated the project will run until 35,000 new trees are planted. The new initiative is availability to customers in Europe, where X-series phones also ship with fully-compostable cases and without chargers to help keep them out of landfill.