Kindle Fire taking away iPad sales, says study

The Amazon tablet could be swaying a good chunk of buyers towards the Kindle Fire and away from Apple according to an RBC Capital Markets survey
Allen Ngo,

The Kindle Fire launches today and with it results of a new study by Canadian investment bank RBC Capital Markets.

According to the study, a survey of 2600 early adopters found that 5 percent of them had plans to pre-order the Kindle Fire and within that 5 percent, 26 percent actually held off on their iPad purchases because of the Amazon tablet. A few users have even delayed possible notebook or netbook purchases because of the Kindle Fire.

The study, though, should be taken with a grain of salt. For example, the 26 percent of the 5 percent that delayed or canceled their iPad purchases is a very small number with regard to the 2600 sample size. If, however, the total sample size is a good representation of tablet market behavior, then the study means that roughly a quarter of all Kindle Fire buyers will forgo the iPad in favor of the Amazon tablet. This would be a huge win for Amazon if the online retailer can indeed capture a quarter of potential sales from Apple from those who are interested in the Kindle Fire.

The 7-inch Kindle Fire includes a 1GHz dual-core OMAP 4 CPU, 1024x600 resolution display, 512MB RAM, 8GB SSD and runs a highly customized Android Gingerbread OS. The tablet is most notable for its low $199 price tag or less than half of the current market price of the lowest iPad 2 model.


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Allen Ngo, 2011-11-15 (Update: 2012-05-26)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.