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HP bests Samsung in 2011 tablet sales

TouchPad firesale manages to crown HP as 2nd biggest tablet manufacturer behind Apple

HP may have resorted to drastically reducing the price of their TouchPad tablet, but the end result is still a 17% share of non-iPad tablets, says the NPD group.

The group, which routinely publishes information detailing market shares, came to the conclusion that of the 1.2 million tablets sold by companies other than Apple, HP was responsible for 204,000 of themThe numbers are of course inflated due to HP’s discontinuation of the TouchPad and subsequent price slashing, but nonetheless they are indicative of the demand for low-cost, quality tablets.

On the other hand, the published study revealed more interesting facts about the non-iPad market, including $415 million in hardware revenue and a total of $700 million when sales of accessories were factored in. Furthermore, 76% of consumers who purchased these devices didn’t even contemplate buying an iPad; a sign that is definitely a positive indicator for the rest of the market.

In commenting on the study, Stephen Baker, VP of industry analysis at NPD explained some of the results by saying: 

“The market is filled with long-time PC and phone brands as well as low-cost entrants.  With a limited amount of shelf space and challenges in overcoming the iPads first mover strength, not all brands will be successful.”

Though the findings may not be very reassuring to Samsung investors, seeing as the company’s tablets took 2nd place with 16% of the market, some comfort may be gained by knowing that HP is now out of the game and most of their TouchPads have already been sold. 

The rest of the top 5 is rounded out by ASUS (10%), Motorola (9%) and Acer (9%). 


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Omar Qudsi, 2011-11-22 (Update: 2012-05-26)