Kenko Tokina releases a sweet lineup of Sanrio toy cameras

Kenko Tokina has released seven new variants of its Pieni II toy digital camera featuring cute Sanrio characters in Japan.

The Pieni II cameras use a 1/10-inch, 1.31 MP CMOS sensor with an ISO sensitivity of 100. The sensor is coupled with a 3.2 mm f/2.8 lens with a fixed shutter speed of 1/100th second. The lens has a fixed focusing range of 0.3 m to ∞ (0.98 ft to ∞).

The camera outputs JPG photos at a resolution of 1,280 x 1,024 pixels and AVI MJPEG videos with MP3 audio at a resolution of 720 x 480 pixels at 30 fps to a microSD card (128 MB to 2 GB). An optical viewfinder can be used to frame shots, but images can only be viewed when offloaded to a computer.

The rechargeable camera comes with a mini USB cable and a neck strap. A built-in magnet on the back of the camera allows it to be conveniently stored on a refrigerator.

The 18 gram (0.63 oz.) toy camera measures 51 × 36 × 18 mm (2.0 × 1.4 × 0.7 in.).

The Kenko Tokina Sanrio-branded Pieni II digital cameras have an MSRP of 7,920 yen (~$50) and are available from the company's online store in Japan with international shipping.