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Hitachi becomes HiKOKI

Hitachi is now HiKOKI rebranding October 2018
Hitachi is now HiKOKI
Almost a year since the initial announcement of the name change, Hitachi changes its name to HiKOKI. However, this change only affects the tools division of the huge conglomerate that also makes power plants, computers, trains, and more. The electronics brand Hitachi will remain around as well.

Last November, Hitachi Koki — the power tools and life-science equipment branch of the Hitachi conglomerate — announced a corporate name change to Koki Holdings and the rebranding of its entire line of power tools known back then as HITACHI and/or Hitachi Koki to HiKOKI.

The last change mentioned above became effective yesterday and comes as a part of the company's "ambitious international growth strategy, aimed at ensuring sustainable growth while expanding business in the nearly 100 countries in Hitachi Koki's global network." Back in November 2017, Koki Holdings Europe GmbH was established and its headquarters are located in the suburbs of Dusseldorf, Germany.

When speaking about the company's plans for the future, Hitachi Koki's president, Osami Maehara, mentioned a sales target of US$2.7 billion in the fiscal year 2020."We look forward to continuing to build a brand that exceeds the expectations of discerning customers around the world," he also added.

The HiKOKI tools and equipment will be available in North America as Metabo HPT, while the rest of the world will get them under the HiKOKI banner. In the meantime, Hitachi will continue to use its original name for a wide range of products available globally, including TV sets, computers, trains, power plants, and so on.

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Codrut Nistor, 2018-10- 2 (Update: 2018-10- 2)