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Google Project Ara: Pictures show prototype of the failed modulare phone

Google Project Ara: Pictures show prototype of the failed modulare phone
Google Project Ara: Pictures show prototype of the failed modulare phone
Google had high hopes for its first modulare smartphone. But the project with the codename "Ara" failed. Now, pictures of an Ara prototype have emerged.
Benjamin Herzig,

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The concept of a "modulare phone" has been discussed for years now. Many have tried and failed, for example LG with the G5, which did not perform as well as LG hoped. Right now, Lenovo is trying a different approach with its Moto Z. If this phone can find success is yet to be seen.

There was another company who failed with such a concept: Google. Inspired by the "Phoneblocks" concept, which was created by a Dutch industrial-designer, Motorola started the "Project Ara" in 2013. The project continued inside of Google after Lenovo bought Motorola Mobility in 2014.

But Google failed. This year, the development of project Ara was canceled. Now, PhanDroid has gotten a prototype of the canceled device. 

The pictures show why the device was canceled: Not much was left of the original idea to build a completely modular phone. The most important components, CPU, RAM, display, storage are all integrated into the base-unit of the phone. Only more insignificant components like the camera or the speakers could be changed. Also, the prototype is extremely thick by todays standards, with 12.5 mm of thickness.

The failure of project Ara casts doubt on the entire modular phone concept. If Google, a company with huge resources, failed, the question is: Who would be willing to invest in such an idea now?

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Quelle(n)

phandroid.com/2016/11/10/project-ara-specifications-photos/

via: https://www.computerbase.de/2016-11/google-project-ara-prototyp-ausprobiert/

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Benjamin Herzig
Benjamin Herzig - Managing Editor - 920 articles published on Notebookcheck since 2016
I was an ardent reader of Notebookcheck’s laptop reviews even back in school. After writing reviews as a hobby, I then joined Notebookcheck in 2016 and have worked on device reviews and news articles ever since then. My personal interest lies more with laptops than smartphones, with business laptops being the most interesting category for me. Technology should make our lives and work easier and good laptops are an essential tool for that to happen. This is why laptop reviews are not just my work but are also my passion.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 11 > Google Project Ara: Pictures show prototype of the failed modulare phone
Benjamin Herzig, 2016-11-14 (Update: 2016-11-14)