Garmin looks stingy next to Apple as emergency features put a price on life and death

I fully expected this, and now it has happened: Garmin has reduced the cost of inReach in one specific scenario, likely the one most relevant to broad user groups. It is now possible to place at least an emergency call at an effective price of $7.99 by pausing the inReach subscription, and not only with various inReach devices, but also with Garmin smartwatches that support satellite communication. An initial activation fee of $39.99 also applies.

The move is not really surprising, but it probably will not protect Garmin from a potential marketing disaster and could end up costing the company more than lost inReach revenue at a lower level. This only partial change to the pricing structure seems problematic for two reasons. First, with the Fenix 8 Pro models, Garmin is targeting average users much more directly than it does with its inReach handhelds, even if those users are interested in sports. Put casually: Anyone who buys an inReach handheld is planning serious outdoor adventures and ideally also knows that such a subscription can be vital for survival. That may not always be the case for customers who buy the Fenix 8 Pro or Quatix 8 Pro. Still, even a short hike in a dead zone, or a professional but ultimately not well-organized diving trip, can quickly turn into a fatal horror trip, or into the kind of story told well into old age about a successful helicopter rescue after what ultimately turned out to be a not-so-dramatic broken leg.

Garmin looks particularly stingy compared with Apple: Satellite communication is free for the first two years after purchase, and there is no information yet for the period after that. Looking at the situation with iPhones as well, I strongly assume that Apple will at least not put basic emergency communication behind a paywall. This may sound somewhat naive, but in such cases, which are not exactly rare, the choice of smartwatch can quite literally decide between life and death, even if the smartwatch itself technically supports satellite communication. Beyond the individual tragedy, this could also cause significant reputational damage for the otherwise very successful company and ultimately become much more expensive for Garmin in the long term.