American drivers who put off buying the Ford Mustang Mach-e SUV might now pay more. The carmaker is tacking extra charges on the models it imports from Mexico to accommodate the tariff hikes introduced by President Donald Trump.
Ford has already sent notices to dealers advising of the upward reviews. As reported by Reuters, the Mustang Mach-e will get a $2,000 markup. Other vehicles affected are the hybrid Maverick pickup truck and Bronco Sport SUV, which are also made across the border.
However, according to a Ford spokesperson, the company will absorb part of the tariff’s effect, instead of passing the full costs to its customers. The new prices will affect cars assembled after May 2.
Ford is the first legacy automaker to announce price hikes in response to the higher import duties. Days ago, it revealed that the current trade war would cost the company about $2.5 billion in 2025 alone. However, Ford plans to mitigate up to $1 billion of the amount. Local rival General Motors is expected to be impacted by between $4 billion and $5 billion.
Ford’s exposure to the import tariffs is among the lowest in the US auto industry. It boasts a more substantial local manufacturing capacity, with almost four-fifths of its American sales produced in the country. The most affected include Volkswagen and Hyundai, which import more than 60 percent of the cars they sell in the second-largest auto market.