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BlackBerry apparently sold less than 50,000 Priv handsets

BlackBerry Priv sales prove to be disappointing so far
BlackBerry Priv
Although BlackBerry sold 700,000 handsets during the third quarter, Google Play Store data suggests that Priv sales did not exceed 50,000 units.

Although BlackBerry sold 200,000 less devices than expected during the third quarter, the company formerly known as RIM succeeded in reducing the losses, thus sending up the stock price. However, data from the Google Play Store reveals that the BlackBerry Priv accounted for less than 10 percent of the 700,000 units sold during the period.

BlackBerry Priv-exclusive apps in the Google Play Store only appear when accessing the store using this handset and the store pages of essential ones like Keyboard, Services, or Launcher show "10,000+ downloads" but, when checking the full browser Play Store, the number of installs shown is "10,000-50,000."

While the Priv became available for purchase only two weeks before the end of third quarter, the fact that only AT&T sells it in the US for now should also be considered. More markets and US carriers will introduce it in the months to come, so 2016 will be a decisive year for BlackBerry's phone business as previously revealed by the company's CEO John Chen. Fortunately, BlackBerry Priv will get a price cut in February and that might boost sales, but it is something that remains to be seen. 

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 12 > BlackBerry apparently sold less than 50,000 Priv handsets
Codrut Nistor, 2015-12-23 (Update: 2015-12-23)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.