BlackBerry Priv sales have been disappointing worldwide

BlackBerry Priv sales have been disappointing
BlackBerry Priv sales have been disappointing
In what is probably a surprise to no one, sales of the Priv smartphone and its slide-out physical keyboard have not been meeting expectations.

BlackBerry was once the go-to manufacturer for professional mobile users, but times have changed now that iPhones and Android dominate the market. The Canadian company created the Priv Android smartphone in an act of desperation with a slide-out physical keyboard to distinguish itself from the competition.

The latest sales results, however, have been even lower than anticipated. According to the source, BlackBerry has sold only 600,000 units as of its latest fiscal fourth quarter ending February 2016 whereas analysts were expecting at least 850,000. A store manager for AT&T who wishes to remain anonymous has come forward to CNET and offered his view on the Priv:

"The BlackBerry Priv is really struggling. We've seen more returns than we would like."

It could be likely that those who bought the Priv were drawn in by the physical keyboard but ended up being unsatisfied or simply preferred touch-typing instead. Hardcore BlackBerry fans may have also been disappointed that the company abandoned its proprietary BlackBerry OS in favor of Android for this particular release. The launch price of the device was even higher than the starting price of the iPhone 6 to hurt sales even further.

BlackBerry CEO John Chen once stated in 2016 that the company may withdraw from the smartphone business if it makes no profit from the market. It remains to be seen how BlackBerry will approach a potential successor to the Priv, if at all.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 06 > BlackBerry Priv sales have been disappointing worldwide
Florian Wimmer/ Allen Ngo, 2016-06- 8 (Update: 2016-06- 8)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.