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Apple's iPhone sales declining

While Android Smartphones are on the rise, Apple's prestige product is starting to lose more and more ground. The iPhone sales figures are projected at 150 million units for 2013, a mere 12% increase compared to last year's 44%.

While the market for mobile phones is constantly growing, Apple's flagship has been seriously limping. The prestigious iPhone has been outsold by Samsung's Galaxy S4 in the past two months and sales figures for Apple suggest that the iPhone will reach a mere 12% growth by the end of 2013. This may not sound shocking, but compared to last year's growth of 44% it is a serious stagnation that is sure to grab the attention of Apple. The smartphone industry as a whole can look at a projected growth of 26% by the end of the year.

Android has for some time now become the undisputed leader in the mobile device market with approximately 75% of smartphones currently using the operating system.  Apple's iPhone is still a clear second with an estimated 20%. And looking back at past years one thing seems certain: Apple has managed to impress us with huge sales in the final three months of each year due to both the holiday shopping season and the availability of new iPhone models during this time frame. This year there are actually two new iPhones to be expected: The somewhat delayed iPhone 5s which was supposed to be introduced in July as well as the iPhone 6.

Apple will publish the official sales figures from April until the end of June on Tuesday, July 23. Whether or not Apple will have a plan to fight the declining iPhone sales is another question. Regardless, Apple can sit comfortably for now as IHS is still expecting healthy sales of 150 million iPhones by the end of 2013. And Apple has a history of coming up with new ways of increasing revenue.


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Kurt Jonke, 2013-07-18 (Update: 2013-07-19)