Apple may be planning a $799 MacBook Air
Apple’s never been one to drastically cut prices on their hardware, especially new releases, and this latest rumor should probably be taken with a grain of salt.
According to a report by Digitimes, Apple plans on responding to the Ultrabook surge by reducing the price of their popular MacBook Air. The publication’s supply chain sources claim the cheaper Macbook would be released in the 3rd quarter of 2012, and would sell for as low as $799. The sudden drop is apparently an attempt by Apple to slow down the progress of Intel’s Ultrabooks, by providing a more popular alternative for a similar price.
While a $799 MacBook Air would be a dream for many, we’re prone to be skeptical of such a report for multiple reasons. First of all, Apple has never been one to reduce prices in order to gain customers, as evidenced by the new iPad which maintained its price even after Amazon’s $199 Kindle Fire stole hearts everywhere. Furthermore, with the current MacBook Air starting at $999, a %20 discounted device may have a hard time maintaining Apple’s higher standards and could even end up competing with some of the higher-priced iPad models.